EP 5 . 27 Jan 17

Copy, branding & advertising

With Anusha Pinto

In the episode

  • What are the challenges in making a not-so-good brand better?
  • What is the role of language in the advertising world?
  • Orange, Hutch, Vodafone — How did they manage this big brand transition?
  • How important it is to have command of language?
  • What are the 3 main factors to make your brand successful?
  • How can one get into this field? What exactly you do? And what makes you stick in this field?

About Anusha Pinto

Anusha started her career 10 years back in marketing, switched to copywriting, and now makes her living by strategizing for brands. At heart, she is a creative butterfly, fluttering between gardening, lettering, cooking, drawing, designing, writing, storytelling, and dreaming.