If the product or the service itself has a problem, then no amount of branding or advertising can save it.
- Anusha Pinto
Anusha started her career 10 years back in marketing, switched to copywriting and now makes her living by strategising for brands. At heart, she is a creative butterfly, fluttering between gardening, lettering, cooking, drawing, designing, writing, story telling and dreaming.
What are the challenges in making a no-so-good brand better?
What is the role of language in the advertising world?
Orange, Hutch, Vodafone — How did they manage this big brand transition?
How important it is to have command on language?
What are the 3 main factors to make your brand successful?
How can one get into this field? What exactly you do? And what makes you stick in this field?