EP 50 . 10 Jan 18
Conversation with a designer of everyday objects
With Paul Sandip
In the episode
- Massimo Vignelli quoted, “if you can design one thing you can design everything”; that being true, don’t you think if you cover the width, depth can fall short?
- You have been referred to as an industrial sculptor in a lot of places. What is it? How is an industrial sculptor different from an industrial designer? What is the line that separates these 2?
- What is your process of defining your style? How do you ensure that any product you design has a definitely Paul Sandip style/statement?
- “Once you start selling the “designer” and not the design, objects become expensive.” Can you explain what do you mean by that?
- Your design of the spherical bulb Holders has become a standard in the electrical product industry. Can you tell our listeners how did the product you made, bring so much impact to the electrical products manufacturing industry?
- How do you identify an opportunity for design intervention?
About Paul Sandip
Paul is an international award-winning product designer, alumni of (NID), an Electrical Engineer, and a Cartoonist. He has designed over 300+ iconic everyday objects in 121 product categories for clients across 14 countries. He is the winner of the Red Dot Award (twice!) and numerous international awards. In 2004 he created the Spherical Bulb Holder & Angular Multi-plug for GM Modular which became the most iconic bestseller designs in India and has now become a standard for the entire electrical industry. And this was really a small introduction of a person who likes to call him a designer of everyday objects. For more details, you can visit paulstudio.in
