SC: What is archiving? Why is it important? How does it help corporate and families? Does archiving help us to reflect? SC: What are the different types of archiving? Especially where the world is moving more towards Cloud. FV: What made you think that BFT’s work needs to be archived? SC: Can you share, what […]
Month: October 2019
Building Bharat Flooring & Tiles brand
SR: After 17 years of brand building, how do you define an intangible thing called “brand”? What all parameters do you engage while dealing or building a brand with any client? Market share vs Loyalty? After-sales vs Honesty and more…? We can start by telling us this and set some context to the overall conversation. […]
Importance of hand made tiles
Can you start by sharing the brief history of BFT? How did it start and what were the ups and downs during second world war? I was reading about how Pherozeshah Sidhwa and his nephew Rustom Sidhwa was approached by Jamshed Nusserwanji Mehta, to start an enterprise to boost India’s economic freedom at that time? […]
Form, substance and tech
Why do you think unconscious objects need an emotive form? Which is the most versatile material you have dealt with so far? Why? Can material itself be emotive? If you can share any examples? Does it mean that if form, color, and texture are dealt with well, it’s a great industrial product? Are there any […]
Puppetry’s landscape in Bangalore
Dhaatu has been organizing puppet festivals since 2009. Bangalore had not witnessed a puppet festival for 21 years before that. Can you start by painting us a panoramic landscape of Puppetry as an art form in Bangalore? How was is it even before you started Panchalikas till how is it today? On similar lines – […]