This episode is brought to you by MUBI, a curated streaming service showing exceptional films from around the globe.
Every day, MUBI premieres a new film. Whether it’s a timeless classic, a cult favorite, or an acclaimed masterpiece — a movie you’ve been dying to see or one you’ve never heard of before — there is always something new to discover.
Try MUBI free for 30 days at MUBI dot com, slash Audiogyan, that’s MUBI.com/audiogyan for a whole month of great cinema for free.
Now to tell you a bit more about MUBI – it’s a film streaming service, showcasing the best of Indian cinema on their MUBI INDIA channel and classic international hits on MUBI WORLD with a new film every day on each channel.
This week I recommend watching Abhay Kumar’s Placebo, Kamal K.M’s I.D., Ashim Ahluwalia’s Miss Lovely
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The concept of the brand was once very simple. The word “brand” came from an ancient Norse word “Brandr” meaning ”to burn”. In 950 A.D., brand meant a burning piece of wood. And in 1300s, it meant a “torch” which was still meaning a burning piece of wood used as a tool. In 1500s, it meant a marked burn on cattle when farmers used to distinguish their cattle from other ranches.
In the early 1800s, mass production, products like wine started to flourish and sellers started to use the word brand to imply leaving a mark into the crates. Products with better quality and high value naturally became known as high-end products. In 1870, it finally became possible to register a trademark, and Coca-Cola facilitated this to advertise its slogan “Coca Cola Revives and Sustains”.
Why am I talking about brands? Today I have Karno Guhathakurta with us on Audiogyan. He is a Creative Director at Please-See agency which has designed numerous brands. They have done brand building for Foodhall, LazyPay, Mami, and many more.
We’ll try and get some insights behind the brand building and discuss MAMI logo in the latter half of the episode…