Daniel Kahneman in his book, “Thinking fast and slow”, mentions that people are innately irrational when it comes to making decisions. The same goes for how they consume everyday products. In the book “Design of everyday things” Don Norman speaks about how people blame themselves if they are not able to pull the drawer rather than blaming the designer. Well, there definitely seems to be a pattern. Let’s explore a few of them and more importantly a designer’s role in this setup.
Being a Digital product designer myself, I have a few insights. But to know more, today I have Navneet Nair with us on Audiogyan. Navneet is Head of Design at PhonePe. For the last two decades, he has been a hands-on practitioner of design and user-focused creative arts. Navneet has worked in both individual contributor roles and in leadership positions at startups and established companies like Yahoo & Google.