EP 235 . 02 Mar 22

Templates are dead

With Mohor Ray

In the episode

  1. What according to you is a brand? How has your definition of “Brand” changed over time? You can go philosophical or abstract 🙂
  2. In today’s noisy day and age, what is more powerful “Design” or “Media buying”?
  3. You say, “templates are dead”. Can you elaborate on it please? (How do you ensure brands stand out yet stay consistent? With brands needing to churn huge amount of content how can they scale and seem familiar without Templates? How can design systems be built with out templates. If you can share any latest example?)
  4. In last 15+ years of working with such a wide range of clients, how do you decide a styling for a particular client( especially aesthetics) – This is pointing to your article, “Don’t follow the trend, Don’t reject the trend”
  5. What is the future of Brand in Web3.0? Especially in this creator economy where things will be fragmented and everyone is trying to create their own brand.

About Mohor Ray

Mohor Ray is the cofounder of Codesign—an independent brand identity design practice. She has served as jury member at the D&AD Awards, and is active in writing about people, culture, design and branding. Mohor is an editor of Dekho, an award-winning anthology of inspirational conversations with designers in India – One of the self initiated projects – Other such projects by Mohor and Codesign includes, The Unbox Festival and Project Rising. We discuss about building branding systems.