31: Nuances of simple design with Sunit Singh

What does simple design mean? What is lunch and dinner code word? What are important traits of becoming a good designer? How do you become a designer? About Sunit Sunit is a partner & co-founder at Design Capital, a design advisory firm though which he mentors design & product teams at Cleartrip, Ola & Table Hero. He works very closely with the founders and teams at each of these companies, helping them build a design culture and sensitise the entire organisation to good design. Sunit is a graduate from Sir J. J. School of Art, with a Bachelor of Fine Art in Painting followed by Masters of Design in Visual Communication from Industrial Design Center, IIT Bombay. Sunit put his talents to use really early, picking up freelance design and art projects through his college days and went on to co-founding his own design studio after his post-graduation. Since then, he’s worked with some of the leading design firms and product companies like Paper Plane, Burrp!, Yahoo!, Cleartrip and Ola. Cleartrip being one of his most significant stints, where he led the design for the mobile products and a major overall redesign. While he’s led design teams of various sizes, he continues to be a very hands-on.