Gyan session on Copy, Branding and advertising with Anusha Pinto. What are the challenges in making a no-so-good brand better? What is the role of language in the advertising world? Orange, Hutch, Vodafone - How did they manage this big brand transition? How important it is to have command on language?
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Document conversations with designers, artists, writers, thinkers, musicians, philosophers, and other luminaries from India.
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