Words carry weight more than meaning. So it's very important to use the right set of words.
- Kruthika Subramanyam
Kruthika Subramanyam leads content and creative strategy for Cleartrip Local, working across teams to build a unique voice for Local. Before making the jump to Cleartrip she was Content Lead at Urban Ladder, overseeing everything from naming products, newsletters, dabbling in social media, and creating 360º solutions for brand and marketing engagements. In her past life she was a radio jockey and storyteller (for real.) She has a degree in Communications from Mount Carmel College, Bangalore and an MA in Writing and Publishing from Emerson College, Boston. She lives for food, and is constantly planning her next meal.
What is tone of voice?
Why do brands need it?
What is the role of language in defining the tone?
How do you establish relevance with your audience using the tone?
What are the challenges in maintaining tone of voice with the introduction of social media?