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Understanding motorcycle design

with Chetan Shedjale

Motorcycle design is where forms and proportions are dealt on two wheels. It's fun and challenging.

- Chetan Shedjale

Chetan Shedjale

Chetaan Shedjale, Senior Industrial Designer at Harley-Davidson, who has designed Harley's hugely successful Street 750, as also the recently launched Streetrod 750 that takes entry-level cruiser design a few notches higher with its street-smart styling. Chetan, who hails from Solapur in Maharashtra, has been a passionate biker all his life, and believes in hard work and dedication more than luck, and it is purely his perseverance that has seen him make it big, as he now works out of the Harley-Davidson global headquarters in Milwaukee, USA. That isn't the 37-year old's only claim to fame though, as prior to joining the American bike maker he studied design in Italy, where he even interned under the man quite literally recognised as the God of motorcycle design, the late Massimo Tamburini.

Gyan session

What is motorcycle design and how can one get into it? What does one need to learn to become a motorcycle designer?
What are the design goals while making a bike?

What are stages when you are designing a bike? Structure of the team, iterations, process etc..
What are few considerations while designing a bike for India and other countries where infrastructure is better?
How did you become a bike designer? Can you tell us your story?