EP 38 . 16 Nov 17

Introduction to Industrial design

With Narendra Ghate

In the episode

  • What all can be considered as Industrial design products? How huge is this canvas?
  • What are the challenges involved while designing something for such a wide range of users? E.g., ergonomics, cost, recyclability,
  • How do you differentiate between a user’s need and user want?
  • Which is the most significant work you have done so far? How did the user study help? What would have been different if you would have not done user research?
  • What new products can we see coming into the market from India in the coming decades?

About Narendra Ghate

Narendra Ghate; Chief designer at Tata Elxsi. He is a product design graduate from IDC, IITB. He started his career in 1997. An expert in product planning, automotive styling, graphics, branding, and more… He was also part of the core team that was instrumental in making the Industrial Design division the largest design house in India.