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Language and typography

with Kruti Saraiya

Do.Do.DO. A great idea will remain just that if not manifested into an outcome.

- Kruti Saraiya

Kruti Saraiya

Kruti is a graphic designer/ typographer based in Mumbai. The focus of her practice has been to allow for a contemporary Indian design narrative to emerge to fill the gap between kitsch and traditional Indian crafts. She graduated from the London School of Printing. She has worked with Rabia Gupta Designs, Mumbai and taught at Srishti School of Art, Design and Technology, Indian School of Design and Innovation (ISDI) and Ecole Intuit for several years.

Gyan session

1. You are a typographer but you don’t design fonts. Can you tell us what is your process of typography?

2. You have mentioned in couple of interviews and in your bio as well, “‘the key is to change our mindset from an either-or to an AND.”. Can you tell us in what context it was and what makes you say that?

3. You have said, “language is a roadmap of culture.” Can you tell us what makes you say that? Why do you value vernacular languages so much? What is the importance of it?

4. Can you briefly tell us about Dharavi Design Museum?

5. What are your thoughts on typography of future within the realm of Indian scripts? Your comments on keeping it alive / nurturing it?