EP 65 . 18 Apr 18

Language and typography

With Kruti Saraiya

In the episode

  • You are a typographer but you don’t design fonts. Can you tell us what is your process of typography?
  • You have mentioned in a couple of interviews and in your bio as well, “‘the key is to change our mindset from an either-or to an AND.”. Can you tell us in what context it was and what makes you say that?
  • You have said, “language is a roadmap of a culture.” Can you tell us what makes you say that? Why do you value vernacular languages so much? What is the importance of it?
  • Can you briefly tell us about Dharavi Design Museum?
  • What are your thoughts on the typography of the future within the realm of Indian scripts? Your comments on keeping it alive/nurturing it?

About Kruti Saraiya

Kruti is a graphic designer/ typographer based in Mumbai. The focus of her practice has been to allow for a contemporary Indian design narrative to emerge to fill the gap between kitsch and traditional Indian crafts. She graduated from the London School of Printing. She has worked with Rabia Gupta Designs, Mumbai, and taught at Srishti School of Art, Design, and Technology, Indian School of Design and Innovation (ISDI), and Ecole Intuit for several years.