EP 155 . 01 Jan 20
Letter design and multilingual branding
With Sulekha Rajkumar
In the episode
- What is the difference between lettering and calligraphy? If there is any? For a layman, I believe a lettering artist is generally referred to as who does typesetting for signages.
- Your work focuses on Multilingual brand design. How has lettering helped you in improving that skill?
- What is the most challenging part of multilingual branding – is it the client’s education or availability of well designed regional fonts or lack of awareness in designers?
- What impact (conscious or subconscious) does a well designed English brand in Marathi or Hindi create on laypeople? How do you measure that impact? For eg: What changed tangibly when you did redesign Paradise Biryani Logo?
- What do you mean when you say, brands must adapt to a multilingual approach?
About Sulekha Rajkumar
Sulekha is an independent graphic designer, type designer, and lettering artist. She has over 10-12 years of experience in designing for brands from Aviation, Personal Care, F&B, Healthcare, Banking & Financial Services to the Hospitality industry. She has a very insightful and worth listening talk recorded in 2015 at Typographyday on youtube.
