Making of March Tee

Episode177 . Wed, 27 May 2020

Featuring: Abhay Singh & Ashish Acharya

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Episode abstract

1. What is the story behind March – The word? Why, when and how did it happen? Why T-Shirt and not some other product? What is so Indian about it?

2. What was the thought behind keeping such a limited and sharp catalogue? Is it venturing new domain of limited knowledge or testing with users or something to do with keeping focus?

3. What are your thoughts about standardisation? With limited catalogue, you will venture into the uniqlo model of standardisation. While India is diverse and multi-colour? How do you look at these 2 dimensions.

4. How do you decide to improve product or bring in new line of products? Is it user research and feedback or you individually spotting trends? What is the percentage of showing difference in evolution of product. Do people really care about attention to detail or brands like you bring that culture? What has been your practice in doing so? Any example?

5. We all designers are inspired by Steve Jobs at some point in time. He made sure even the chargers and USB ports are well designed. In your case, I see similar traits; Can you tell us the story which went behind your packaging and the pencil which says “Do good Work”?

6. To me and I am very sure for all the following you have, March Tee is not just a T-Shirt but a complete experience. From buying and getting a confirmation mail to getting the product delivered to wearing it and wearing it again after washing. If you have to summarise in 3 or 4 points, what would you say?

7. Where is this all heading?

About Abhay Singh & Ashish Acharya logo

Designers

When you’re not happy with something, fix it. Sounds familiar? Well that’s the line which is written on their website. Today I have Ashish Acharya and Abhay Singh with us on Audiogyan. They are the 2 out of the 4 co-founders of March Tee. Yes March Tee; which is now one of my favourites brand. In fact all I have is March Tee in my wardrobe and mind you this is not a promotion. March Tee produces truly simple and high-quality t-shirts for men and women. They are based in Pune and today we are here to talk to them in 2 parts; Part 1 – understanding March Tee team’s design philosophy and part 2 – building of March Tee brand and making of their wonderful products.