What were the design goals while designing the rupee sign? Visual harmony, culture, context, and any other considerations? What was your process to evaluate that the symbol you made will work across all use cases? Size, color, shape, context, language, etc… What is the significance of horizontal lines versus vertical lines in the currency symbols? […]
Month: March 2017
Creative challenges
In the creative field, it is said that it thrives on limitations. Who defines these limitations? And then how come people get offended? Should art depict society or society learn from art? What according to you is the role of Comedy as art in society? With youtube and so many other mediums of getting famous, […]
What is tone of voice
What is the tone of voice? Why do brands need it? What is the role of language in defining the tone? How do you establish relevance with your audience using the tone? What are the challenges in maintaining the tone of voice with the introduction of social media?